77 Cola & Cherry

77 Nicotine Pouches Cola & Cherry is a tobacco-free nicotine pouch delivering 10.4 mg of nicotine per pouch in a Slim all-white format. Manufactured by Luna Corporate in Sweden, this product sits in the Strong strength tier (tier 3 out of 5) with a distinctive cola and cherry flavor combination. Each can contains 20 pouches weighing 0.65 g each.

The Slim format fits discreetly under the upper lip, with minimal drip due to the all-white moisture level. Flavor release begins within seconds, delivering a recognizable cola sweetness balanced by tart cherry notes. The cooling agents (WS-3, WS-23) provide a fresh sensation that complements the fruit-forward profile throughout the typical 40-minute use duration.

Product details

• Brand: 77 Nicotine Pouches
• Manufacturer: Luna Corporate
• Format: Slim, All-White
• Flavor: Cola
• Flavor notes: Körsbär (Cherry), Cola
• Strength: Strong (brand label: 3/5)
• Nicotine: 10.4 mg/pouch, 16 mg/g
• Pouches per can: 20
• Content weight: 13 g
• Per-pouch weight: 0.65 g
• Country of origin: Sweden
• Launched: June 2024
• Product series: 77 Snus
• Price: €4.79 per can
• Tobacco-free: Yes

Who it's for

77 Cola & Cherry suits experienced nicotine pouch users comfortable with Strong-tier products (10.4 mg per pouch) who enjoy nostalgic soft drink flavors with a fruit twist. The Slim format appeals to those seeking a balanced pouch size that delivers consistent nicotine release without excess bulk under the lip.

Flavor profile

The dominant cola flavor delivers familiar sweetness reminiscent of classic carbonated soft drinks, while cherry (körsbär) adds a tart, fruity counterpoint. Cooling agents integrated into the formulation create a refreshing sensation that persists throughout use. The flavor balance leans slightly sweet but remains distinct rather than candy-like, with both cola and cherry notes clearly identifiable from first placement through the final minutes of the 40-minute duration.

How to use

1. Place one pouch under your upper lip against the gum
2. Leave in place — flavor and nicotine release begin within seconds
3. Typical use duration: approximately 40 minutes
4. Dispose of used pouch in the lid compartment or a bin

Ingredients

Cellulosa (E460), Water, Flavorings, Salt, Nikotin, Sweetener (E955), Kylmedel (Blandning Av Propylenglykol, WS‑3, WS‑23), Preservative (E202), pH‑Reglerande Medel (E501)

Frequently asked questions

How strong is 77 Cola & Cherry?

77 Cola & Cherry contains 10.4 mg of nicotine per pouch (16 mg/g concentration). Pouchland classifies this as Strong — tier 3 out of 5 on our strength scale. The manufacturer labels it 3/5. This strength level suits experienced users accustomed to nicotine pouches in the 9–12 mg range.

How many pouches come in a can of 77 Cola & Cherry?

Each can contains 20 pouches with a total content weight of 13 g. Individual pouches weigh 0.65 g each.

What format is 77 Cola & Cherry?

77 Cola & Cherry uses the Slim format — narrower than standard pouches but wider than Mini variants. The all-white moisture level means the pouch material stays white during use and produces minimal drip. Slim pouches fit comfortably under the upper lip with moderate visibility from the outside.

Does 77 Cola & Cherry contain tobacco?

No. 77 Cola & Cherry is a tobacco-free nicotine pouch. It contains nicotine derived from tobacco plants, but no tobacco leaf material. The pouch consists of plant-based cellulose fibers (E460), nicotine, flavorings, water, salt, sweeteners, cooling agents, preservatives, and pH regulators.

What does 77 Cola & Cherry taste like?

The flavor combines cola and cherry (körsbär) notes. The cola element delivers sweet, caramel-like flavor reminiscent of carbonated soft drinks, while cherry adds a tart, fruity dimension. Cooling agents (WS-3 and WS-23) provide a fresh, cooling sensation. The overall profile is sweet but distinct, with both flavor components clearly present rather than blending into generic fruitiness.

How long does each pouch last?

Typical use duration is approximately 40 minutes. Actual duration varies based on individual physiology, saliva production, and personal preference. Some users remove pouches earlier once nicotine satisfaction is achieved; others keep pouches in place for up to 55 minutes.

Who makes 77 Cola & Cherry?

Luna Corporate manufactures 77 Cola & Cherry in Sweden. Luna Corporate produces the 77 Nicotine Pouches brand, which launched this Cola & Cherry variant in June 2024 as part of the 77 Snus product series.

How should I store 77 Cola & Cherry?

Store in a cool, dry place away from direct sunlight. Refrigeration is optional but extends shelf life and maintains flavor integrity, particularly in warm climates. Keep the can sealed when not in use to prevent the pouches from drying out. Avoid storing near heat sources or in vehicles during summer months.

77 Nicotine Pouches is a Swedish brand manufactured by Luna Corporate, offering tobacco-free nicotine pouches across multiple strength levels and flavor profiles. The 77 range combines traditional Scandinavian nicotine pouch craftsmanship with contemporary flavor development, targeting experienced users seeking variety beyond mint and tobacco-inspired options.